Social Media Examiner recently posted an article titled “5 Reasons Your Business Should Be Blogging“, written by a former pool-installation guy turned business and marketing teacher. The article is full of valid information about how blogging improves your search engine presence, brand awareness, quantity and quality of sales leads, and engagement with customers. But, as someone who loves writing for the web, there are a couple things that I personally find inviting about the whole concept of business blogging and, to be broader, original web content.
1. When done well, original content gives businesses unique, self-made voices.
Before businesses started blogging and sharing content, they were more reliant on print, where space was at a premium and the content, needing to be as immediately functional as possible, was often dry. The web isn’t constrained in those ways. The content can be informal and conversational — definitely my style — and alive. If it’s relevant and interesting, readers will share it using social media and discuss it for days.
2. Original content has integrity.
I recognize the value of traditional marketing and advertising. It works. It’s also expensive and sometimes entails some dirty tactics and misleading information. Original content, on the other hand, is like advertising with a conscience. It’s all about providing useful, relevant and interesting information, which is a far cry from some of the other ways businesses try to make money and right in line with my belief that businesses shouldn’t be terrible, soulless, blood-sucking entities.
That’s why it’s right up my alley. The article explains a bunch of other reasons why blogging and original content are useful to most everyone, personalities aside.